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The Complete Guide to Hermès Scarves: Twilly, Carré 70, Carré 90 and Beyond

Whether you are considering your first Hermès purchase or adding to an established collection, understanding the different scarf formats, materials and styling possibilities will help you make a confident choice.

A Brief History of Hermès Silk

Hermès produced its first silk scarf in 1937. The original Carré — French for square — measured 90 by 90 centimetres, a format that remains the house's signature to this day. Each design begins as an original artwork, which is then translated into a series of printing screens. A single Carré 90 may require up to 45 individual screens and over 750 hours of engraving work before a single scarf is printed.

The silk itself is sourced from Brazil and woven in Lyon, France, where Hermès owns its own twill weaving facility. The resulting fabric weighs approximately 65 grams per square metre — heavier and more luxurious than most commercial silk scarves. This weight gives Hermès silk its characteristic drape, lustre and hand feel that collectors immediately recognise.

Since 1937, Hermès has produced over 2,500 original scarf designs, with approximately 12 new designs introduced each season. Vintage designs are regularly reissued in new colourways, creating a collecting universe that spans decades.

The Main Formats

Hermès produces silk in several standard formats, each suited to different styling preferences and occasions.

Materials Beyond Silk Twill

While silk twill remains the house standard, Hermès produces scarves in several other materials.

Choosing Your First Hermès Scarf

For a first purchase, the Carré 70 or the Twilly represents the most accessible entry point into Hermès silk.

The **Twilly** works as a gift or self-purchase for someone who already owns an Hermès bag. It adds colour and personality to a neutral bag and protects the handles from wear. Choosing a colourway that complements your bag — for example, a gold-toned Twilly on a Gold Birkin or a jewel-toned design on a Noir Kelly — creates a polished, cohesive look.

The **Carré 70** is ideal if you want something to wear rather than accessorise a bag. Its proportions suit neck tying without excessive bulk, and it folds beautifully into a triangle or bias fold. Designs with a strong central motif look striking when folded, as the focal point remains visible.

The **Carré 90** is the connoisseur's choice. It offers the full design impact and maximum versatility, but its larger size requires more confidence in styling. If you are comfortable with scarves and enjoy experimenting, the 90 is the definitive Hermès silk experience.

Understanding Colourways

Every Hermès scarf design is produced in multiple colourways — typically between 6 and 12 colour variations per design. The same motif can feel entirely different in a warm gold palette versus a cool blue or a bold red. Seasonal colourways are produced in limited quantities and discontinued, making certain colour-design combinations rare on the secondary market.

When choosing a colourway, consider your wardrobe palette. Neutral colourways — cream, navy, gold, black borders — are the most versatile. Bold colourways — orange, fuchsia, turquoise — make more of a statement but pair with fewer outfits.

Hermès Scarves as Investments

While scarves do not appreciate as dramatically as Birkins or Kellys, certain pieces hold value exceptionally well on the secondary market.

Caring for Hermès Silk

Hermès silk is durable when treated respectfully, but it requires care to maintain its vibrancy and hand feel.

Store scarves rolled rather than folded to prevent permanent crease lines. Keep them away from direct sunlight, which fades dyes over time. Avoid contact with perfume, cosmetics and hairspray — alcohol-based products can permanently stain silk. If cleaning is necessary, professional dry cleaning by a specialist is recommended. Do not attempt to wash Hermès silk at home.

For Twillies used on bag handles, rotate them periodically to prevent uneven wear. The areas wrapped tightly around hardware will age faster than the visible portions.

Styling Inspiration

The versatility of Hermès silk is one of its greatest appeals. A single Carré 90 can be styled in dozens of ways.

Where to Buy

Hermès scarves are available at all Hermès boutiques and on hermes.com. Unlike leather goods, silk is not subject to allocation restrictions — you can purchase any scarf that is currently in stock without a purchase history.

On the pre-owned market, specialist dealers like JULL offer authenticated Hermès silk at competitive prices, including discontinued designs and rare colourways that are no longer available at retail. Every piece we sell is inspected for authenticity and condition, ensuring you receive exactly what is described.

Whether you are beginning your Hermès journey with a Twilly or expanding your collection with a rare vintage Carré, Hermès silk offers an unmatched combination of artistry, quality and timeless style. Contact us to explore our current silk collection.

London · May 2026← Back to Journal

Available now from this guide

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