A small London house obsessed with one brand.
JULL is a London Hermès specialist with one of the largest Hermès bag stocks of any reseller in the UK: more than 250 pieces in stock at any time — over 110 in the Kelly family, over 55 Birkins, Constance, exotics and Blue Box editions — with new arrivals listed and bags sold every day, so the collection changes daily. The house is led by a founder who spent three years working for Hermès before setting it up; every piece is inspected by him by hand, with the blind stamp and condition published on each listing. In 2026 the business was incorporated as BY JULL LTD (Companies House no. 17144844). Pieces we do not hold we source to exact specification in two to five days, with no sourcing fee, and every bag can be seen in person at our Chelsea Harbour showroom, by appointment seven days a week, or on a live video call before any payment is made.
We source from our private London network, inspect every piece by hand in our own workroom, and list nothing we wouldn’t happily own ourselves. Every bag is examined against Hermès’ own standards — hardware engraving, blind stamps, stitch density, leather grain, interior lining — before a single photograph is taken. Pieces bought new from Hermès boutiques come with the boutique receipt. Pieces consigned to us by private clients are also checked with Entrupy, and the certificate is available on request.
Private viewings by appointment at our showroom at Harbour Yard, Chelsea Harbour, London SW10 0XD, open seven days a week from 10:00 to 18:00. Hand delivery across the city. Fully insured, tracked courier for the rest of the UK. No pressure, no obligation, no hidden fees.
When you deal with JULL, you deal with the same small team from first WhatsApp to final handover. We reply personally, within the hour during opening hours, and always within 24 hours. That’s the entire point.
N°01
One brand
We list Hermès, nothing else. One maison, one obsession, specialist-level knowledge on every piece.
N°02
By hand
Every bag is physically examined in our London workroom before it reaches the floor — hardware, blind stamp, stitching, leather, against Hermès' own standards. Nothing is listed we would not own ourselves.
N°03
In person
Showroom at Chelsea Harbour, open seven days a week — viewings by appointment or on a live video call. See the piece, weigh it, try it, before you decide.
N°04 · The Founder
Guilherme Ribeiro — Founder
Guilherme Ribeiro spent three years working for Hermès before founding JULL, and that training is the standard every bag here is judged against. JULL is now a Chelsea Harbour house dealing exclusively in Hermès, selling bags every day, and Guilherme still inspects every piece that passes through it — hardware engraving, blind stamps, stitch density, leather grain — before it reaches the floor.
The house works in both directions. Alongside the stock we own, we take Hermès on consignment at a payout agreed in pounds before the bag is listed, with the piece insured in our custody until it sells; the terms are on Consign your Hermès with JULL.
That insistence on handling everything personally is what shapes how JULL works: one brand rather than a portfolio, a private sourcing network rather than a wholesale pipeline, and a small team that answers its own messages. It also informs the writing in our journal, where the pricing, allocation and market analysis come from live transactions in our own stock room rather than from published indices.
Guilherme works from London and speaks to clients personally, from first enquiry to final handover.
Press and media: hello@byjull.com
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