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JULLNew, Unworn & Pre-Owned Hermès · London
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N°05 · The Journal

Notes from the London workroom.

Authentication guides, leather expertise, market reports and long reads — written in our London workroom, for collectors who care about what sits under the leather.

More from the journal

Market Report

One Year After the $10 Million Birkin: What the Record Sale Actually Did to Your Bag's Value

Auction volumes up 44%, average prices up 35% — yet resale premiums compressed from 2.2x to 1.4x. One year on, the record sale split the Birkin market in two. Which half is your bag in?

July 2026 · 13 min readRead →

Price Guide

London vs Paris vs Dubai: Where Is Hermès Actually Cheapest in 2026?

A Birkin 25 at €9,600 in Paris, £10,000 in London, AED 40,000 in Dubai — plus the VAT rules that changed everything and the allocation odds nobody prints. The honest arithmetic.

July 2026 · 13 min readRead →

Buying Guide

How Hermès Allocation Really Works in 2026: The Quota Bag System Explained

There is no waiting list. How boutiques actually decide who gets a Birkin — podium, profiles, prespend, the offer — and when the sensible move is the other door.

July 2026 · 12 min readRead →

Style

The Great Celebrity Birkin Collections, Ranked: From Victoria Beckham's Hundred to Haaland's HACs

Jamie Chua's 200, Victoria Beckham's 100+, Kris Jenner's room, Cardi B's wardrobe, Haaland's HACs — the great Hermès collections, and what each teaches about collecting.

July 2026 · 12 min readRead →

Buying Guide

The Horseshoe Stamp: Hermès Special Orders (HSS) Explained — and Why They Command a Premium

The small horseshoe beside the heat stamp means one-of-one. How the invitation-only special order programme works, why HSS bags trade 20-40% above production, and how to buy one.

July 2026 · 11 min readRead →

Style

Haaland's Hermès: How the 2026 World Cup Turned the HAC Into Football's Ultimate Power Bag

The HAC 50 Endless Road, Alaba's Multi-Pocket 50, Cherki's Maxi Kelly 42 — inside the Hermès takeover of the 2026 World Cup, the history behind the man Birkin, and what it does to HAC prices.

July 2026 · 17 min readRead →

Buying Guides

Hermès Watches Guide 2026: Kelly Watch, Heure H & Cape Cod

Kelly Watch, Heure H, Cape Cod and Arceau explained — sizing, movements and honest 2026 London prices, with the pieces currently in the JULL Knightsbridge stock room.

July 2026 · 12 min readRead →

Buying Guides

Hermès Jewellery Guide 2026: Farandole to Kelly Cadenas

Chaîne d Ancre, Farandole, Kelly Cadenas, Collier de Chien, Clic Clac and Kelly Gourmette — sizes, materials, prices and hallmarks from a London Hermès specialist.

July 2026 · 11 min readRead →

Investment

Hermès Exotic Skins 2026: Croc, Gator, Ostrich & Lizard

Niloticus and Porosus crocodile, Mississippi alligator, lizard and ostrich compared — scale patterns, CITES paperwork, condition checks and 2026 pricing.

July 2026 · 13 min readRead →

Investment

Hermès vs Chanel 2026: Which Bag Holds Value Better?

Birkin 30 vs Chanel Classic Flap Medium — resale value, waitlist dynamics, craftsmanship and the 2020–2026 pricing divergence, from a London specialist in both.

July 2026 · 11 min readRead →

Buying Guides

Hermès Kelly To Go Wallet Guide 2026

The wallet that scales into a crossbody — sizing, leathers, straps, colour tracks and 2026 retail vs pre-owned pricing for the Kelly To Go.

July 2026 · 9 min readRead →

Bag Files

The Hermès Picnic Birkin Osier: Why the Wicker 25 Is the Hardest Bag to Allocate in 2026

Inside the Auvergne wicker edition that has Birkin collectors lining up. We break down the design, allocation politics and resale outlook for 2026's most-wanted limited release.

June 2026 · 8 min readRead →

Buying Guide

Hermès Birkin Guide 2026: History, Every Size, UK Prices & How People Actually Buy One

From the aeroplane sketch of 1984 to the $10 million auction record — the complete Birkin guide: 25 vs 30 vs 35, Togo vs Epsom, real 2026 UK prices, allocation truth, and both routes to owning one.

July 2026 · 12 min readRead →

Buying Guide

Hermès Twilly Guide 2026: Sizes, How to Tie, City of Light & UK Prices

The £150 entry into Hermès silk — Twilly vs Maxi-Twilly, five ways to tie one, why City of Light became a cult print, and how a strip of silk protects a £20,000 handle.

July 2026 · 9 min readRead →

Buying Guide

Hermès Sandals Guide 2026: Oran vs Chypre vs Izmir — Sizing, UK Prices & Which to Buy

The H-cut slide that launched a thousand copies, the sporty Chypre, the men's Izmir — sizing quirks, real 2026 UK prices from £500, and which Hermès sandal actually suits your summer.

July 2026 · 8 min readRead →

Buying Guide

Hermès Clutch Guide 2026: Kelly Cut, Kelly Pochette & Kelly Longue — Prices & How to Choose

The evening Hermès nobody explains: Kelly Cut vs Pochette vs Longue compared, why clutches are the sleeper route to rare leathers, and 2026 prices from a stock room that actually holds them.

July 2026 · 8 min readRead →

Investment

Himalayan Birkin Guide 2026: How Many Exist, Real Prices & What It Takes to Own One

The £100,000+ crocodile that outperforms gold — how many Himalayans actually exist, 2026 auction and private prices, diamond vs classic hardware, and the honest route to owning one.

July 2026 · 9 min readRead →

Bag Files

The Hermès Kellywood: The Wooden Kelly You Probably Missed (2020 Collector Piece)

A wooden Kelly? We explain the Kelly Wood — its Barenia leather frame, sculpted wood body, allocation strategy, and why this might be the most divisive Hermès release in a decade.

June 2026 · 7 min readRead →

Guide

Hermès Colour Stories 2026: Rouge Radieux, Vert d'Eau and the New Palette

Inside the Hermès 2026 colour drop — Rouge Radieux, Vert d'Eau, Bleu Glacier and the rest. We break down each shade, leather pairings, allocation likelihood and resale outlook.

June 2026 · 10 min readRead →

Buying Guide

The Mini Kelly Has Become the Most Allocated Bag in the World

Mini Kelly II 20 demand is now eclipsing Birkin 25. We explain why, what the boutique allocation politics look like in 2026, and how to actually buy one without joining a five-year waitlist.

June 2026 · 13 min readRead →

Buying Guide

Birkin vs Kelly in 2026: Prices, Practicality, Investment — the Definitive Comparison

Same house, same leathers, same waitlists — completely different bags. Every difference that matters in 2026: design, daily life, allocation odds, and which one the resale data now favours.

July 2026 · 12 min readRead →

Buying Guide

Hermès Kelly Guide 2026: History, Sizes, Sellier vs Retourné, UK Prices & How to Buy

From the 1930s Sac à Dépêches to Grace Kelly's paparazzi shield to 2026's hottest allocation — the complete Kelly guide: every size, Sellier vs Retourné, UK prices, and both routes to owning one.

July 2026 · 11 min readRead →

Price Guide

Hermès Bag Prices 2026: Complete UK Retail and Resale Price Guide

Current UK retail prices for every major Hermès bag alongside real resale market data. Birkin, Kelly, Constance and more.

April 2026 · 9 min readRead →

Market Report

Why the Hermès Mini Kelly Is the Most Wanted Bag of 2026

Trading at 200–300% of retail, the Mini Kelly has overtaken the Birkin as the hardest Hermès bag to obtain.

April 2026 · 7 min readRead →

Selling Guide

How to Sell Your Hermès Bag in London: A Complete Guide

Every option compared — direct sale, consignment, auction, private sale. What to expect and how to get the best price.

April 2026 · 7 min readRead →

Service Guide

How a Hermès Personal Shopper in London Works: What to Expect

What a personal shopping service does, how the process works, and why it saves you time and money.

April 2026 · 5 min readRead →

Investment Guide

Is a Hermès Birkin Still the Smartest Investment in 2026?

Birkin bags have appreciated 92% over the past decade. We examine whether pre-owned Hermès remains a sound investment in today's market.

March 2026 · 8 min readRead →

Education

Why Are Hermès Bags So Expensive? The Real Reasons Behind the Price

Craftsmanship, scarcity, no discounting — the real factors that justify Hermès prices and drive appreciation.

February 2026 · 8 min readRead →

Buying Guide

7 Mistakes to Avoid When Buying Pre-Owned Hermès

The most common errors buyers make — and how to protect yourself when purchasing pre-owned.

March 2026 · 6 min readRead →

Authentication

How to Spot a Fake Hermès Bag: 14 Signs Experts Check First

From blind stamps to stitch density — a complete guide to authenticating pre-owned Hermès pieces before you buy.

February 2026 · 12 min readRead →

Buying Guide

Hermès Constance Guide 2026: Sizes, UK Prices & How to Actually Buy One

Constance 18 vs 24 vs Élan, the H-buckle decoded, 2026 UK retail and resale prices, and why the third pillar of Hermès collecting is the quiet insider's choice — with the pieces in our Knightsbridge stock room now.

July 2026 · 9 min readRead →

Care Guide

How to Care for Your Hermès Bag: Expert Maintenance Guide

Storage, cleaning, conditioning and hardware care — everything you need to keep your Birkin or Kelly in top condition.

March 2026 · 8 min readRead →

Buying Guide

Gold vs Palladium Hardware on Hermès Bags: Which Should You Choose?

GHW, PHW and RGHW compared — aesthetics, durability, and which holds value better on the resale market.

March 2026 · 5 min readRead →

Leather Guide

Togo vs Epsom vs Clemence: Which Hermès Leather Should You Buy?

The three most popular Hermès leathers explained — durability, texture, resale value and which suits your lifestyle.

January 2026 · 7 min readRead →

Buying Guide

Hermès Bolide Guide 2026: The First Zipped Bag Ever Made — Sizes, Prices & Why Collectors Are Circling

Invented in 1923 as the first bag with a zip, the Bolide is the quiet intellectual of the Hermès range. Sizes 1923 to 45, Mini to travel, 2026 UK prices — and why its moment is coming.

July 2026 · 10 min readRead →

Buying Guide

Hermès Picotin Guide 2026: Sizes, UK Prices & Why It's the Smartest First Hermès

Picotin 14 to 22, Taurillon Clémence decoded, 2026 UK prices from £4,000, and why the bucket bag Hermès built for feed sacks became the smartest first step into the house.

July 2026 · 9 min readRead →

Buying Guide

Hermès Evelyne Guide 2026: TPM to GM, UK Prices & the Crossbody That Started It All

Built in 1978 to carry grooming brushes, adopted by everyone who values hands-free ease — the Evelyne in every size, with 2026 UK prices from £2,000 and the honest logo question answered.

July 2026 · 9 min readRead →

Market Report

Hermès Resale Colour Index 2026: Which Shades Command the Highest Premiums?

Gold, Étoupe and Noir consistently outperform. Here is the full data on which colours hold value best.

December 2025 · 6 min readRead →

Selling Advice

When Is the Best Time to Sell Your Hermès? A Seasonal Market Analysis

Timing your sale can make a significant difference. We analyse seasonal patterns in the pre-owned Hermès market.

November 2025 · 5 min readRead →

Buying Guide

Hermès Blue Box Explained 2026: What the Navy Interior Means, Which Bags Get It & Why Collectors Pay More

Since 2021, Hermès has reserved a navy-lined box for its rarest releases — no announcement, no explanation. What the Blue Box actually signals, every bag family that receives it, and what it does to value, from a stock room that holds them.

July 2026 · 9 min readRead →

Authentication

Hermès Blind Stamps Explained 2026: Year Codes, Where to Find Them & How to Read Every Era

The tiny embossed letter that dates every Hermès bag — where it hides on each model, the four stamp eras decoded, the full year-code reference, and the fakes that get it wrong.

July 2026 · 8 min readRead →

Buying Guide

The Complete Guide to Hermès Scarves: Twilly, Carré 70, Carré 90 and Beyond

Formats, materials, styling, investment potential and how to choose your first Hermès silk piece.

May 2026 · 13 min readRead →

Buying Guide

Hermès Kelly 25 vs 28 vs 32: Which Size Is Right for You?

Dimensions, capacity, styling, construction and resale performance compared across all three standard Kelly sizes.

May 2026 · 12 min readRead →

Buying Guide

How to Start a Hermès Collection: A Beginner's Roadmap from First Purchase to Dream Bag

A practical roadmap for building a Hermès collection at any budget level, from silk to Birkin.

May 2026 · 14 min readRead →

Buying Guide

Hermès Lindy Guide 2026: Mini vs 26 vs 30, UK Prices & the Case for the Range's Best Kept Secret

The double-life bag — handheld or crossbody, casual by design, quietly climbing at resale. Mini vs 26 vs 30, Clémence decoded, and 2026 UK prices from £9,500.

July 2026 · 9 min readRead →
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