Building a Hermès collection is one of the most rewarding pursuits in the luxury world — but knowing where to start can feel overwhelming. With bags ranging from a few hundred pounds for a Twilly to six figures for exotic Birkins, and a retail system that deliberately restricts access to the most desirable pieces, the path from curious newcomer to confident collector requires strategy, patience and a clear sense of what you actually want.
This guide provides a practical roadmap for building a Hermès collection at any budget level, whether your goal is a single statement bag or a curated wardrobe of complementary pieces.
Define Your Goals First
Before spending anything, ask yourself two questions that will shape every decision that follows.
Are you collecting for use, investment or both? If you want bags you will carry daily, prioritise comfort, capacity and versatility over resale performance. A Birkin 35 in Clemence that you carry everywhere brings more daily satisfaction than a Birkin 25 Sellier that sits in its dust bag waiting for the right occasion. If investment performance matters, focus on the configurations that the market consistently rewards — smaller sizes, classic colours, gold hardware.
What is your realistic budget? Hermès operates across a wide price spectrum. You can enter the Hermès universe for under £200 with a Twilly or under £500 with a silk Carré. A pre-owned Evelyne or Garden Party can be found for £1,500–3,000. The sweet spot for most collectors — a pre-owned Birkin or Kelly in excellent condition — sits between £8,000 and £18,000. Exotic pieces, rare colours and limited editions can exceed £50,000. Setting a clear budget prevents both overspending and the disappointment of shopping above your means.
The Entry-Level Collection: Under £2,000
You do not need a Birkin to begin collecting Hermès. Several categories offer genuine Hermès craftsmanship and design at accessible prices.
Hermès silk is the traditional entry point. A Carré 90 at approximately £490–560 gives you a piece of wearable art that can be styled dozens of ways. A pair of Twillies at £200 each adds colour to any bag and protects handles from wear. Silk holds value reasonably well and rare designs or colourways appreciate on the secondary market.
Small leather goods — card holders, coin purses, key rings — showcase Hermès leather quality in a compact, affordable format. A Calvi card holder in Epsom leather retails for approximately £290 and is a daily-use item that quietly signals your appreciation for quality. The Bastia coin purse and Bearn wallet are other excellent options.
Enamel bracelets are another popular starting point. Priced between £500 and £800, they are instantly recognisable as Hermès, come in an extraordinary range of colours and designs, and are durable enough for daily wear.
At this level, you are building familiarity with the house — learning which colours, materials and designs resonate with your personal style. This knowledge becomes invaluable when you are ready to invest in leather goods.
The First Bag: £2,000–6,000
When you are ready for your first Hermès bag, three models offer exceptional value and quality in the pre-owned market.
Hermès Evelyne III is the most accessible leather bag in the Hermès lineup. The PM size (29cm) is a practical crossbody with an adjustable strap, perforated H logo and surprisingly generous capacity. Pre-owned Evelynes in excellent condition sell for approximately £2,000–3,500 depending on leather and colour. It is a genuine everyday bag that is comfortable, practical and unmistakably Hermès.
Hermès Picotin Lock 18 is an open-top bucket bag with a relaxed, casual personality. It is one of the few Hermès bags available without allocation restrictions at retail, and pre-owned examples start at approximately £2,500–4,000. The Picotin works beautifully as a grab-and-go bag for casual outfits and weekend errands.
Hermès Garden Party 36 is a canvas and leather tote that offers the most carrying capacity of any Hermès bag at this price point. Pre-owned Garden Parties sell for approximately £1,500–2,500 and are ideal as a work bag or travel companion.
Any of these three bags makes an excellent first Hermès bag. They are well-made, recognisable, practical and retain value. More importantly, carrying a Hermès bag daily teaches you about leather, hardware, proportions and personal style — all of which inform your eventual purchase of a Birkin or Kelly.
The Cornerstone Piece: £8,000–18,000
This is where most collectors set their sights — a pre-owned Birkin or Kelly in the configuration that speaks to them.
For maximum versatility, choose a Birkin 30 or Kelly 28 in a neutral colour — Noir, Gold, Étoupe or Craie — with gold hardware in Togo or Epsom leather. This is the Swiss Army knife of luxury bags: it goes with everything, works in every context from business to weekend, and maintains strong resale value.
For maximum investment potential, choose a Birkin 25 or Kelly 25 in Noir or Étoupe with gold hardware. Smaller sizes command the highest premiums on the secondary market and have the strongest appreciation history. The trade-off is reduced carrying capacity.
For a statement piece, consider a bold colour — Bleu Frida, Rouge Casaque, Vert Cypress — in a classic size. Bold colours attract more attention and express more personality, though they may take slightly longer to resell and appeal to a narrower audience.
When purchasing your cornerstone piece, condition is critical. Invest in the best condition you can afford. A bag graded Excellent or better will hold value significantly better than one with visible wear, scratches or corner damage. At JULL, we grade every bag honestly and provide detailed photographs of any signs of use.
Building a Complementary Collection
Once you have your cornerstone piece, building a collection means filling gaps rather than duplicating what you already own.
The Two-Bag Strategy. If you own one bag, your second should complement it in colour and formality. Own a Noir Birkin 30? Add a Kelly 25 in Gold or Étoupe for a lighter, more refined option. Own an Étoupe Kelly 28? Add a Noir Birkin 25 for evening and formal occasions. The goal is coverage — two bags that together handle 95% of your wardrobe and occasions.
The Three-Bag Strategy. A neutral Birkin for everyday, a neutral Kelly for dressy occasions, and either a bold-coloured bag for fun or an Evelyne for casual crossbody days. Three well-chosen bags create a wardrobe that rarely leaves you wanting.
The Collector's Strategy. Beyond three bags, collecting becomes about personal expression. Some collectors focus on a single model in multiple colours. Others collect across models in a single colour family. Some pursue rare or limited-edition pieces. At this level, there is no right answer — only your personal aesthetic.
The Retail vs Pre-Owned Decision
Understanding both channels helps you make smarter purchases.
Retail offers the excitement of acquiring directly from the boutique, often with pristine packaging and the full unboxing experience. However, access to Birkins and Kellys requires an established purchase history with the boutique and often years of patience. You cannot choose your exact configuration — the boutique offers what is available, and you decide whether to accept.
Pre-owned offers choice, immediacy and often better value. You can select the exact colour, leather, hardware and size you want and purchase it today. Pre-owned Birkin 30s and 35s in classic colours frequently sell at or below current retail prices, making pre-owned the better value proposition for these sizes. For Birkin 25s and Kelly 25s, pre-owned prices exceed retail, but you gain the certainty of getting exactly what you want.
For most beginners, the pre-owned market is the more practical starting point. It allows you to learn, explore and refine your preferences without the politics and uncertainty of the retail allocation system.
Common Mistakes to Avoid
Rushing into your first big purchase. Take time to handle different models, sizes and leathers before committing. Visit boutiques to try bags on, even if you plan to buy pre-owned.
Buying a colour or size because it is available rather than because you love it. A bag you do not carry is not an investment — it is an expense. The right bag in the wrong colour will sit unused in your wardrobe.
Neglecting authentication. The counterfeit market is sophisticated and growing. Never purchase a Hermès bag without professional authentication from a trusted source. A bargain that turns out to be fake is not a bargain.
Ignoring condition. A pre-owned bag in poor condition may seem like a deal, but restoration costs add up and some damage is irreversible. Budget for the best condition you can afford.
Comparing your collection to others. Social media creates pressure to own specific bags or configurations. Build a collection that serves your life, wardrobe and taste — not one that performs well on Instagram.
Getting Started with JULL
At JULL, we specialise in helping clients at every stage of their Hermès journey — from first silk purchase to completing a curated collection.
Our London-based team offers personal sourcing, expert authentication and honest guidance. We can help you identify the right first purchase for your budget and goals, source specific configurations you are searching for, and advise on the current market when you are ready to buy or sell.
Every bag we offer is authenticated in our London workroom, photographed in detail and graded honestly. We welcome enquiries from newcomers and experienced collectors alike. Contact us via WhatsApp to start the conversation.
