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Hermès Bag Prices in 2026: The Complete Retail vs Resale Price Guide

UK boutique retail for a Birkin 25 in Togo sits around £10,000 in 2026, but the bag is allocated, not sold from the shelf. On the London secondary market a Birkin 25 in Togo or Epsom starts at about £20,500; at JULL, Birkins are £16,500–£144,500 and Kellys £5,550–£160,500, with 49 bags priced under £10,000.

Hermès Birkin 30 Gold Epsom PHW
Pictured: Hermès Birkin 30 Gold Epsom PHW — in the showroom now

This guide covers current retail and pre-owned market prices for every major Hermès bag model, from the Birkin and Kelly to the Constance, Picotin and Evelyne. Whether you are buying your first Hermès bag or evaluating one for sale, these numbers will help you understand exactly where the market sits in April 2026.

The April 2026 Price Increase

Hermès implemented its annual price increase in January 2026, raising retail prices across all leather goods by approximately 7–8%. This follows a similar increase in January 2025 and is consistent with the brand's decade-long pattern of steady, above-inflation price rises. The cumulative effect is significant: a Birkin 30 in Togo leather that retailed for approximately £6,500 in 2020 now costs over £9,500 at retail — a 46% increase in six years.

These annual increases matter enormously for the pre-owned market. Every time Hermès raises retail prices, the floor for pre-owned values rises in tandem. A pre-owned bag purchased at today's retail equivalent is effectively purchased at a discount to next year's retail price. This dynamic underpins the Birkin's reputation as a store of value and makes understanding current pricing essential for both buyers and sellers.

Birkin Prices 2026: Retail vs Resale

The Birkin remains the single most valuable handbag on the secondary market. Prices vary dramatically by size, leather, colour and hardware.

Kelly Prices 2026: Retail vs Resale

The Kelly has experienced extraordinary demand growth over the past three years, driven by its versatile crossbody functionality and the enormous popularity of smaller sizes.

Constance Prices 2026

The Hermès Constance has emerged as the third pillar of Hermès bag desirability, alongside the Birkin and Kelly.

Picotin Prices 2026

The Picotin Lock is Hermès' most accessible bag and a popular entry point for new buyers.

Evelyne Prices 2026

The Evelyne is one of the more widely available Hermès bags at retail, which limits its resale premium.

Mini Kelly and Other Specialist Models

Beyond the core range, several specialist Hermès models command significant premiums on the pre-owned market.

What Drives Pre-Owned Hermès Prices in London

Several factors determine where a specific bag sits within the price ranges above.

How Much Is a Birkin in 2026: The Bottom Line

The question "how much is a Birkin" has no single answer in 2026. At retail, a Birkin costs between £8,750 and £11,000 depending on size — but obtaining one at retail is exceptionally difficult and may take years of building a purchase history at an Hermès boutique.

On the pre-owned market in London, Birkin prices range from approximately £7,000 for a well-used Birkin 40 to over £20,000 for a store-fresh Birkin 25 Sellier in a classic colour. The most popular configuration — a Birkin 25 or 30 in Noir, Gold or Étoupe with gold hardware in excellent condition — typically trades between £11,000 and £16,000.

Kelly bag costs follow a similar pattern, with the added dynamic that smaller Kellys (25 and Mini) command proportionally higher premiums than any Birkin model. The Kelly 25 Sellier has arguably overtaken the Birkin 25 as the single most premium-heavy bag in the Hermès range.

For buyers and sellers in the UK, the pre-owned market offers both opportunity and complexity. Prices move, and understanding where the market sits today is essential for making informed decisions.

At JULL, we provide complimentary, no-obligation valuations for every Hermès bag — using real-time market data to ensure our pricing reflects what your piece is genuinely worth today. Contact us via WhatsApp to discuss your requirements.

If you are selling rather than buying, see how JULL buys Hermès bags: a firm offer within 24 hours, outright or on consignment.

Frequently Asked Questions

On our London floor today, a Birkin 25 starts at about £20,500, a Birkin 30 at about £18,300 and a Birkin 35 at about £16,500; a Mini Kelly starts at about £19,500. Exotic skins run to six figures. The live table on this page is counted from stock every day.

The quota bags usually do: Birkin, Kelly, Mini Kelly and Constance in wanted sizes and colours trade well above the boutique price, because the boutique allocates them rather than selling them on request. Larger sizes and widely available models, such as the Evelyne, often trade near or below retail.

Because the boutique price is not one most buyers can pay. The bag is offered to established clients, usually in a colour they did not choose. The resale price is the price of choosing the exact bag and having it now.

What we see sell most steadily is the small sizes, Birkin 25, Kelly 25 and the Mini Kelly, in neutral colours such as Noir, Gold, Etoupe and Craie, in good condition. We do not publish forecasts, only what we see sell.

Usually once a year, in January, with occasional mid-year adjustments. Each rise lifts the boutique price, and the resale market follows over time.

London · April 2026← Back to Journal

Available now from this guide

Hermès Mini Kelly 20 in Rose Lipstick Chèvre Palladium (PHW) hardware

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Hermès Mini Kelly Rose Lipstick Chèvre PHW Stamp D

£19,700

Hermès Mini Kelly 20 in Etoupe Epsom Palladium (PHW) hardware

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Hermès Mini Kelly Etoupe Epsom PHW

£22,000

Hermès Mini Kelly 20 in Rose Texas Epsom Palladium (PHW) hardware

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Hermès Mini Kelly Rose Texas Epsom PHW

£20,800

Hermès Mini Lindy in Noir Taurillon Clemence Gold (GHW) hardware

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Hermès Mini Lindy Noir TC GHW

£9,900

Chanel Kelly in Lilac Metallic Calfskin

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Chanel Kelly Lilac Metallic Calfskin

£5,800

Hermès Birkin 25 in Vert Mangrove Toile/Swift Palladium (PHW) hardware

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Hermès Birkin 25 Cargo Vert Mangrove Toile/Swift PHW

£42,000

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