Understanding Hermès bag prices in 2026 requires looking at two very different markets. There is the retail market — Hermès boutiques, where prices are fixed but bags are nearly impossible to obtain without a purchase history — and the resale market, where supply meets demand at whatever the market will bear.
This guide covers current retail and pre-owned market prices for every major Hermès bag model, from the Birkin and Kelly to the Constance, Picotin and Evelyne. Whether you are buying your first Hermès bag or evaluating one for sale, these numbers will help you understand exactly where the market sits in April 2026.
The April 2026 Price Increase
Hermès implemented its annual price increase in January 2026, raising retail prices across all leather goods by approximately 7–8%. This follows a similar increase in January 2025 and is consistent with the brand's decade-long pattern of steady, above-inflation price rises. The cumulative effect is significant: a Birkin 30 in Togo leather that retailed for approximately £6,500 in 2020 now costs over £9,500 at retail — a 46% increase in six years.
These annual increases matter enormously for the pre-owned market. Every time Hermès raises retail prices, the floor for pre-owned values rises in tandem. A pre-owned bag purchased at today's retail equivalent is effectively purchased at a discount to next year's retail price. This dynamic underpins the Birkin's reputation as a store of value and makes understanding current pricing essential for both buyers and sellers.
Birkin Prices 2026: Retail vs Resale
The **Birkin** remains the single most valuable handbag on the secondary market. Prices vary dramatically by size, leather, colour and hardware.
Birkin 25 — The most sought-after Birkin size and the strongest performer on the resale market. Retail price in standard leather (Togo, Clemence or Epsom) is approximately £8,750 in the UK as of April 2026. On the pre-owned market, a Birkin 25 in a classic colour — Noir, Gold, Étoupe or Craie — with gold hardware commands £12,500 to £18,000 depending on condition and configuration. The Birkin 25 Sellier, a more structured construction, typically adds a further £1,500 to £3,000 premium. Store-fresh or unworn examples in the most desirable specifications can exceed £20,000.
Birkin 30 — The classic Birkin size and the most balanced option for everyday use. Retail price in standard leather is approximately £9,550 as of April 2026. Pre-owned prices for classic colours with gold hardware range from £9,500 to £14,000. The Birkin 30 in Noir Togo with gold hardware — arguably the single most liquid configuration in the entire Hermès market — consistently trades at £12,000 to £14,500 in excellent condition. Seasonal colours and less common leathers trade closer to retail or occasionally below.
Birkin 35 — Once the most popular Birkin size, the 35 has fallen out of favour as the market has shifted decisively towards smaller bags. Retail price in standard leather is approximately £10,200. Pre-owned prices range from £7,500 to £10,500 for classic colours, meaning many Birkin 35s now trade at or slightly below current retail. Exotic leathers remain the exception — a Birkin 35 in crocodile or ostrich still commands significant premiums.
Birkin 40 — The largest standard Birkin, primarily purchased by men or as a travel bag. Retail price is approximately £11,000. Pre-owned prices range from £7,000 to £9,500, frequently sitting below retail. The Birkin 40 is a buyer's market for those who prefer a larger format.
Kelly Prices 2026: Retail vs Resale
The **Kelly** has experienced extraordinary demand growth over the past three years, driven by its versatile crossbody functionality and the enormous popularity of smaller sizes.
Kelly 25 — Arguably the most difficult Hermès bag to obtain at retail in 2026. The retail price in standard leather is approximately £8,750. On the pre-owned market, prices for classic colours with gold hardware range from £14,000 to £22,000. The Kelly 25 Sellier in Epsom leather — the most popular configuration — routinely exceeds £18,000 in store-fresh condition. This represents a premium of 100% or more above retail, reflecting the extreme difficulty of obtaining this bag through a boutique.
Kelly 28 — The mid-size Kelly, offering more capacity than the 25 while retaining a compact silhouette. Retail price in standard leather is approximately £9,550. Pre-owned prices for classic colours range from £11,000 to £16,000. The Kelly 28 Sellier is particularly strong, trading at consistent premiums above retail across most colour and leather combinations.
Kelly 32 — A slightly larger option that has lost some market momentum as the preference for smaller bags intensifies. Retail price is approximately £10,400. Pre-owned prices range from £8,500 to £12,500, generally sitting at retail level or slightly above for classic colours. The Kelly 32 Retourné in Noir Togo remains a steady performer.
Mini Kelly II (Kelly 20) — The smallest Kelly and one of the hottest bags in the entire Hermès universe. Retail price is approximately £5,450, but pre-owned prices are staggering — £11,000 to £16,000 for classic colours, and significantly higher for exotic leathers or rare colourways. The Mini Kelly II in Chèvre leather trades at approximately 200–280% of retail, making it one of the most premium-heavy Hermès bags on the resale market.
Constance Prices 2026
The **Hermès Constance** has emerged as the third pillar of Hermès bag desirability, alongside the Birkin and Kelly.
Constance 18 — Retail price approximately £7,200. Pre-owned prices for classic colours range from £9,000 to £14,000. The Constance 18 in Epsom leather with gold hardware is the strongest performer, routinely achieving 130–160% of retail.
Constance 24 — Retail price approximately £8,500. Pre-owned prices for classic colours range from £9,500 to £13,000. The Constance 24 trades at slightly lower premiums than the 18, reflecting the market's preference for smaller formats.
Picotin Prices 2026
The **Picotin Lock** is Hermès' most accessible bag and a popular entry point for new buyers.
Picotin 18 — Retail price approximately £3,150. Pre-owned prices for classic colours range from £3,800 to £5,500. Bi-colour combinations and seasonal colours can command higher premiums.
Picotin 22 — Retail price approximately £3,500. Pre-owned prices range from £3,500 to £5,000. The Picotin 22 in Clemence leather in Gold or Étoupe is the most liquid configuration.
Evelyne Prices 2026
The **Evelyne** is one of the more widely available Hermès bags at retail, which limits its resale premium.
Evelyne TPM (16) — Retail price approximately £2,800. Pre-owned prices range from £2,500 to £3,500. Certain colours and leather combinations trade above retail, but the Evelyne TPM generally sits close to its retail price on the secondary market.
Evelyne PM (29) — Retail price approximately £3,350. Pre-owned prices range from £2,400 to £3,200, frequently trading below retail. The Evelyne PM is widely available on the pre-owned market and offers relatively limited appreciation potential.
Evelyne GM (33) — Retail price approximately £3,700. Pre-owned prices range from £2,200 to £3,000. The largest Evelyne is the weakest performer at resale, often trading 20–30% below retail.
Mini Kelly and Other Specialist Models
Beyond the core range, several specialist Hermès models command significant premiums on the pre-owned market.
Kelly Pochette — Retail price approximately £5,200. Pre-owned prices range from £8,000 to £12,000 in classic colours, reflecting the bag's extreme scarcity and crossover appeal as an evening clutch and shoulder bag.
Kelly Cut — Retail price approximately £5,800. Pre-owned prices range from £6,500 to £10,000. The Kelly Cut in exotic leathers can exceed £15,000.
Bolide 1923 — Retail price approximately £6,200 for the 25 size. Pre-owned prices range from £5,000 to £7,500. The Bolide has seen growing interest as buyers seek alternatives to the Birkin and Kelly, though its resale premiums remain more modest.
What Drives Pre-Owned Hermès Prices in London
Several factors determine where a specific bag sits within the price ranges above.
Condition is the single most important variable. Store-fresh or unworn bags command the highest premiums. Bags in excellent condition with minimal signs of use trade close behind. Bags with visible wear, corner damage, water marks or interior staining trade at significant discounts. The difference between mint and well-used condition can be £3,000 to £5,000 or more on a Birkin or Kelly.
Colour matters enormously. The four core colours — Noir, Gold, Étoupe and Craie — are the most liquid and command the highest premiums. Seasonal colours can initially trade at sharp premiums due to novelty and scarcity but carry more long-term liquidity risk. The exception is Bleu Nuit and Rouge Casaque, which have achieved quasi-classic status and trade reliably above retail.
Hardware creates a measurable price differential. Gold hardware (GHW) consistently commands a 5–10% premium over palladium (PHW) across all models. Rose gold hardware (RGHW) is newer but increasingly desirable, particularly on lighter-coloured leathers.
Documentation and packaging add value but are not essential. A bag with its original box, dustbag, receipt, raincover and care booklets typically commands a small premium — perhaps £500 to £1,000 — over an equivalent bag without accessories. The bag itself is what matters most.
How Much Is a Birkin in 2026: The Bottom Line
The question "how much is a Birkin" has no single answer in 2026. At retail, a Birkin costs between £8,750 and £11,000 depending on size — but obtaining one at retail is exceptionally difficult and may take years of building a purchase history at an Hermès boutique.
On the pre-owned market in London, Birkin prices range from approximately £7,000 for a well-used Birkin 40 to over £20,000 for a store-fresh Birkin 25 Sellier in a classic colour. The most popular configuration — a Birkin 25 or 30 in Noir, Gold or Étoupe with gold hardware in excellent condition — typically trades between £11,000 and £16,000.
Kelly bag costs follow a similar pattern, with the added dynamic that smaller Kellys (25 and Mini) command proportionally higher premiums than any Birkin model. The Kelly 25 Sellier has arguably overtaken the Birkin 25 as the single most premium-heavy bag in the Hermès range.
For buyers and sellers in the UK, the pre-owned market offers both opportunity and complexity. Prices move, and understanding where the market sits today is essential for making informed decisions.
At JULL, we provide complimentary, no-obligation valuations for every Hermès bag — using real-time market data to ensure our pricing reflects what your piece is genuinely worth today. Contact us via WhatsApp to discuss your requirements.
