ConciergeSell Your Hermès
AboutJournalWhatsApp
Home  /  Journal  /  Buying

Where to Buy a Hermès Birkin in London (2026): Boutiques, Specialists and Real Prices

In London you can buy a Birkin from the four Hermès boutiques (New Bond Street, Sloane Street, Harrods and Selfridges), but only when one is offered to you after a purchase history. To buy one this week, a specialist is the route: JULL in Chelsea Harbour holds Birkin 25, 30 and 35 priced openly, from about £16,500 for a 35 and £20,500 for a 25, viewable seven days a week, 10:00 to 18:00.

Hermès Birkin 25 Cargo Vert Mangrove Toile/Swift PHW
Pictured: Hermès Birkin 25 Cargo Vert Mangrove Toile/Swift PHW — in the showroom now

The four London boutiques

Hermès has four places to shop in London: the flagship on New Bond Street, the store on Sloane Street, and the counters at Harrods and Selfridges. All four carry the Birkin and none of them keeps it on a shelf. There is no waiting list to join, whatever a forum says. A sales associate offers a Birkin to a client with a history at that store, usually in a size and colour the client did not choose. Our allocation guide explains how that decision is actually made.

If you already have that relationship, the boutique price is the lowest you will ever pay, and you should use it. If you do not, the boutique is a long road, and the bag at the end of it is not one you picked.

The specialist route

A specialist holds the bag already. You choose the size, the leather, the colour and the hardware, see the exact piece, and pay a price written on the page. The premium over boutique retail is the price of choosing, and of having it this week rather than in a year or two.

At JULL that looks like this:

- Stock. More than 250 pieces in stock at any time across the house, with Birkins in every core size. The Birkin 25 and Birkin 30 galleries are the deepest. - Seeing it first. Every bag can be seen in our showroom at Harbour Yard, Chelsea Harbour, SW10 0XD, by appointment seven days a week from 10:00 to 18:00, or on a live video call, before any payment is made. - Inspection. Every piece is inspected by hand before it is listed, against the standard our founder Guilherme Ribeiro learned in three years working for Hermès. The blind stamp and condition are published on each listing. The method is set out on the JULL Standard. - Reserving. A 25% deposit holds a piece for up to five days: the first £3,000 by card on the product page, the rest by bank transfer. How it works step by step is in how deposits work.

What a Birkin costs in London today

On our floor the Birkin runs from about £16,500 for a 35 in a classic leather to six figures for crocodile and alligator. The smallest size costs the most: a Birkin 25 starts at about £20,500, above the 30, because demand at the small end has run ahead of supply for years. The full breakdown by size, leather and colour is in how much a Birkin costs in 2026.

Not sure which size? The Birkin size guide answers with what each one holds, not centimetres.

Auction houses and marketplaces

London auction rooms sell Birkins regularly, and the hammer price looks low until the buyer's premium and VAT are added. You buy as described in the catalogue, usually without handling the bag first. Online marketplaces are quicker, but you are buying from a stranger's photographs. Both can work; both put the checking on you. Our comparison of auction and specialist buying sets out the arithmetic.

How to check the seller before you pay

Ask four questions of anyone selling a Birkin in London. Which registered company am I paying? Are these photographs of the exact bag? Can I see it in person before the balance? Who inspected it, and what did they check? JULL is BY JULL LTD, Companies House number 17144844, and the answers to all four are on is JULL legitimate?. For the bag itself, our guide to how to tell if a Birkin is real lists what to look at.

Frequently Asked Questions

At the four Hermès boutiques (New Bond Street, Sloane Street, Harrods and Selfridges) if one is offered to you, or from a specialist dealer if you want to choose the bag and buy it now. JULL holds Birkins in Chelsea Harbour, priced openly and viewable seven days a week.

Almost never. Birkins are offered to existing clients rather than sold on request, and there is no waiting list to join. That is why a secondary market exists.

On our floor, from about £16,500 for a Birkin 35 in a classic leather and about £20,500 for a Birkin 25, rising to six figures for exotic skins. The live table at the top of this page is counted from stock every day.

Yes. Every bag can be seen at our Chelsea Harbour showroom, by appointment seven days a week from 10:00 to 18:00, or on a live video call, before any payment is made.

Yes. Insured, tracked delivery across the UK, typically the next working day, and worldwide by DHL Express, quoted per country.

---

Prices and stock reflect our live London collection and change as pieces arrive and sell. Browse every Birkin or ask us to find a specific one.

Read next: where to buy in London

London · October 2026← Back to Journal

Available now from this guide

Hermès Birkin 25 in Vert Mangrove Toile/Swift Palladium (PHW) hardware

Hermès

Hermès Birkin 25 Cargo Vert Mangrove Toile/Swift PHW

£42,000

Hermès Birkin 25 in Bai Brun Togo Gold (GHW) hardware

Hermès

Hermès Birkin 25 Bai Brun Togo GHW

£20,000

Hermès Birkin 25 Cargo in Noir/Ecru Toile/ Swift Palladium (PHW) hardware

Hermès

Hermès Birkin 25 Cargo Noir/Ecru Swift/Toilewith Palladium Hardware

£53,000

Hermès Birkin 25 Cargo in Pallie/ Biscuit Toile/ Swift Palladium (PHW) hardware

Hermès

Hermès Birkin 25 Cargo Paille/Biscuit Swift/Toile with Palladium Hardware

£45,000

Hermès Birkin 30 in Etoupe Grizzly Palladium (PHW) hardware

Hermès

Hermès Birkin 30 Etoupe Grizzly PHW

£22,800

Hermès Birkin 30 in Blue France Epsom Palladium (PHW) hardware

Hermès

Hermès Birkin 30 Blue France Epsom PHW

£18,500

Browse the current pieces.

Shop what this piece mentions

Before the website

New pieces are shown to our WhatsApp list the morning they arrive. Most are reserved before they reach these pages.

Join the list →