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Can You Buy a Brand-New Hermès Bag in the UK? (2026)

Yes, you can buy a brand-new, unworn Hermès Birkin, Kelly or Constance in the UK without being offered one by the boutique: specialists buy store-fresh bags on the secondary market and sell them at a price you can see. Most of the more than 250 pieces at JULL in Chelsea Harbour are new and unworn, many with the current blind stamp, each photographed as the exact bag sold.

Hermès Picotin 18 Gris Misty PHW
Pictured: Hermès Picotin 18 Gris Misty PHW — in the showroom now

What "new" means on a Hermès bag

Every listing on our site says which it is, and states the blind stamp, so you never have to guess. The full scale, down to pieces that have been carried, is in Hermès condition grades explained, and how to read a stamp is in Hermès blind stamps explained.

Why new bags reach the secondary market

A client who is offered a bag may not want that colour, may want a different size, or may simply prefer the money. Some bags are bought as gifts that were never used. A specialist buys these bags, checks them, and sells them on. That is why a new Birkin 25 in Gold Togo can be on our shelf the same month it left a boutique.

What a new bag costs

New bags sit at the top of the secondary price for each model. In October 2026 our prices in classic leathers start here, and most of the bags behind these figures are new:

Model by model detail is in the Birkin 25 price guide, the Kelly price guide and Hermès bag prices 2026.

How to buy one

Choose a piece in the shop, or tell us the exact bag you want and our personal shopper service will look for it. See it first at our Chelsea Harbour showroom, by appointment seven days a week, or on a live video call. Reserve it with a 25% deposit, which holds it for up to five days, and pay the balance by bank transfer. Collect it from the showroom, or we send it with free, insured and tracked UK delivery.

JULL is a Hermès specialist and an independent dealer, not affiliated with Hermès. Our founder, Guilherme Ribeiro, spent three years working for Hermès before founding JULL, and he inspects every piece by hand before it is listed.

Frequently Asked Questions

Not from the boutique, which offers it to established clients. From a specialist, yes: new Birkins are sold at an open price to anyone, and can be seen before you pay.

Never carried, with protective plastic still on the hardware and every accessory it left the boutique with. At JULL it also means the current year's blind stamp.

Most are new and unworn. Each listing states the condition and the blind stamp of the exact piece.

A new bag comes with what it left the boutique with, usually the box, dust bag, raincoat, clochette, lock and keys. Each listing says what is included.

Yes, for the bags the boutique allocates, such as the Birkin, Kelly and Constance. The difference is the price of choosing the exact bag and having it this week.

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Most pieces arrive and sell within weeks. See what is new on the floor or ask us to find a specific bag.

London · October 2026← Back to Journal

Available now from this guide

Hermès Mini Kelly 20 in Rose Lipstick Chèvre Palladium (PHW) hardware

Hermès

Hermès Mini Kelly Rose Lipstick Chèvre PHW Stamp D

£19,700

Hermès Mini Kelly 20 in Etoupe Epsom Palladium (PHW) hardware

Hermès

Hermès Mini Kelly Etoupe Epsom PHW

£22,000

Hermès Mini Kelly 20 in Rose Texas Epsom Palladium (PHW) hardware

Hermès

Hermès Mini Kelly Rose Texas Epsom PHW

£20,800

Chanel Kelly in Lilac Metallic Calfskin

Hermès

Chanel Kelly Lilac Metallic Calfskin

£5,800

Hermès Birkin 25 in Vert Mangrove Toile/Swift Palladium (PHW) hardware

Hermès

Hermès Birkin 25 Cargo Vert Mangrove Toile/Swift PHW

£42,000

Hermès Birkin 25 in Bai Brun Togo Gold (GHW) hardware

Hermès

Hermès Birkin 25 Bai Brun Togo GHW

£20,000

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