What a Birkin or Kelly for Sofia costs at JULL today
Counted from our own London stock on 2 November 2026: 71 pieces available, £15,300 to £160,500. These are asking prices at JULL, not market estimates, and the table is rebuilt from the shelf every day, so a row disappears when the last one sells. The euros column uses today's exchange rate for reference; we charge in pounds sterling.
| Model | In stock today | Price at JULL | ≈ in euros |
|---|---|---|---|
| Hermès Birkin 25 | 33 | £16,300 to £94,500 | €19,600 to €113,000 |
| Hermès Birkin 30 | 18 | £15,300 to £127,500 | €18,400 to €153,000 |
| Hermès Kelly 25 | 14 | £18,100 to £160,500 | €21,700 to €193,000 |
| Hermès Kelly 28 | 6 | £16,300 to £64,500 | €19,600 to €77,400 |
Every piece above is in London and can be seen at our Chelsea Harbour showroom. See the current stock or ask us to source a specific one. Every model, with its lowest, middle and highest price, is in the UK Hermès Price Index.
No Hermès store exists in Bulgaria. For a Birkin, Sofia clients have travelled to Athens, Istanbul or further. We bring the bag the other way.
A Birkin in Sofia this month
Bulgaria has used the euro since January 2026, so the figures on this page compare directly with Paris or Milan. What you will not find in Paris or Milan is a Birkin on request. Here you pick one in our London stock, watch the exact bag on a video call, and one of our team flies about three hours to Sofia and puts it in your hands in Lozenets, Boyana, Dragalevtsi, Simeonovo or the centre, or carries on to Plovdiv, Varna, Burgas or Sozopol in summer. Want to see two or three colours before you decide? We line them up and film them together, in the same daylight, so an Etoupe is not flattered next to a Gold. On the Black Sea in August, heat and humidity are the enemy: leave the bag at home rather than in the car, stuffed and in its dust bag, and it will look the same in ten years.
Where Bulgarians have gone for Hermès
You will not find Hermès in Bulgaria. Its official store directory, consulted on 2 November 2026, lists not a single location in Sofia, Plovdiv, Varna or Burgas. Bulgarian clients have looked south, to Athens, or east, to Istanbul; in both cities a Birkin goes first to clients the store already knows well.
A weekend in Athens buys a chance, not a bag
A trip south or east means flights, hotels and days away, and the Birkin still goes to clients the boutique already knows. That cost buys you a chance, not a bag. Ours buys a bag: choose from today's stock, approve it live on camera, and it arrives in Sofia.
Choose, approve, receive
Choose, see the exact bag on video, pay (card or Apple Pay up to £40,000; above that, a card deposit and bank transfer), and one of our team brings it to you in person; the trip is priced on WhatsApp before you commit. The steps are on international delivery.
Frequently Asked Questions
How much is a Birkin in euros in Bulgaria?
On 2 November 2026, from our London stock: a Birkin 25 £16,300 to £94,500 (about €19,600 to €113,000); a Birkin 30 £15,300 to £127,500 (about €18,400 to €153,000); a Kelly 25 £18,100 to £160,500 (about €21,700 to €193,000); a Kelly 28 £16,300 to £64,500 (about €19,600 to €77,400). We charge in pounds sterling; the euro figure uses today's exchange rate.
Is there a Hermès store in Bulgaria?
No. Hermès's directory shows no Bulgarian store in November 2026; Athens and Istanbul are the nearest.
Do you deliver to Varna and the coast?
Yes, Varna, Burgas, Sozopol and anywhere else in Bulgaria; the trip is quoted for the address.
Can I compare colours before choosing?
Yes. We film several bags together in the same light so the colours are honest.
Is the bag price different for Bulgaria?
No. The bag costs what the page says; only the trip is quoted separately.
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Ask for a price to Sofia on WhatsApp +44 7704 870249.
