ConciergeSell Your Hermès
AboutJournalWhatsApp
Home  /  Journal  /  Buying

Where to Buy Hermès in London (2026): Boutiques, Specialists and How to Choose

In London you can buy Hermès new from the four Hermès stores (New Bond Street, Sloane Street, Harrods and Selfridges), but the Birkin, Kelly, Constance and other quota bags are offered there only to established clients. To choose the exact bag and buy it this week, go to a Hermès specialist with stock you can see: JULL, at Harbour Yard, Chelsea Harbour, SW10 0XD, holds more than 250 Hermès pieces, most of them new and unworn, each priced on its page and viewable by appointment seven days a week, 10:00 to 18:00.

Hermès Mini Kelly Rose Lipstick Chèvre GHW
Pictured: Hermès Mini Kelly Rose Lipstick Chèvre GHW — in the showroom now

The four Hermès stores in London

Scarves, jewellery, small leather goods, shoes and ready-to-wear can usually be bought at any of them on the day. The Birkin, Kelly, Constance, Mini Kelly and the other quota bags almost never sit on a shelf, and there is no waiting list to join. A sales associate offers one to a client with a purchase history at that store, usually in a size and colour the client did not pick. How allocation actually works and which bags are on quota explain the rest.

If you already have that relationship, the boutique price is the lowest you will pay, and you should use it.

Buying from a Hermès specialist

A specialist already holds the bag. You choose the model, size, leather, colour and hardware, see the exact piece, and pay a price written on the page. The premium over boutique retail is the price of choosing, and of carrying the bag this week rather than in a year or two.

At JULL that means:

- Stock you can see. More than 250 pieces across Birkin, Kelly, Mini Kelly, Constance, Lindy, Picotin, Evelyne and Bolide, most of them new and unworn. Start with every bag in stock, or go straight to the Birkin, Kelly, Mini Kelly or Constance. - A showroom. Harbour Yard, Chelsea Harbour, London SW10 0XD, open seven days a week, 10:00 to 18:00, by appointment, or a live video call of the exact bag. How a viewing works. - Inspection by hand. Every piece is inspected by hand in our London workroom before it is listed. Pieces bought new from Hermès boutiques come with the boutique receipt. Pieces consigned to us by private clients are also checked with Entrupy, and the certificate is available on request. The blind stamp and condition grade are on every listing. - Paying and reserving. Pay in full by bank transfer to BY JULL LTD, and we hold the piece for 12 hours while the transfer arrives. A 25% deposit by card or Apple Pay holds it for five days. How to pay for a Hermès bag. - Delivery. Free, insured and tracked anywhere in the UK, usually within one to two working days, or collect from the showroom. Delivery in detail.

What makes JULL different

Many London resellers sell several brands, much of it worn. JULL sells Hermès almost exclusively, and leads with new and unworn pieces: the condition scale on every page runs Store Fresh, Unworn, Pristine, Excellent, Good, and a bag that has been carried says so. Our founder, Guilherme Ribeiro, spent three years working for Hermès before founding JULL, and every piece is checked against that standard. Prices are published on every bag and counted daily into the UK Hermès Price Index, so you can compare before you ask anyone for a quote. Our reviews are held on Google rather than on our own site.

Auction houses and marketplaces

London auction rooms sell Hermès regularly. The hammer price looks low until the buyer's premium and VAT are added, and you usually buy from a catalogue description without handling the bag. Online marketplaces are faster but you are buying from a stranger's photographs. Both can work; both put the checking on you. Auction or specialist sets out the arithmetic.

How to check any seller before you pay

Four questions work anywhere in London. Which registered company am I paying? Are these photographs of the exact bag? Can I see it before the balance is paid? Who inspected it, and what did they check? JULL is BY JULL LTD, Companies House number 17144844, and every answer is on is JULL legit?. The eight checks for choosing a reseller go further.

Frequently Asked Questions

At the four Hermès stores, on New Bond Street, on Sloane Street, in Harrods and in Selfridges, or from a Hermès specialist. For a Birkin, Kelly or Constance you choose yourself and can buy this week, JULL holds more than 250 pieces at Chelsea Harbour, viewable seven days a week.

Almost never. Quota bags are offered to existing clients rather than sold on request, and there is no waiting list to join. That is why a specialist market exists.

From a specialist with stock you can see. JULL holds Birkin 25, 30 and 35 at Chelsea Harbour, each priced on its page; where to buy a Birkin in London.

Most are new and unworn. Every listing states the condition grade and the blind stamp, and a bag that has been carried says so.

Yes. Every piece can be seen at our Chelsea Harbour showroom by appointment, seven days a week from 10:00 to 18:00, or on a live video call, before any payment is made.

Yes. Free, insured and tracked delivery anywhere in the UK, usually within one to two working days, and worldwide by DHL Express, quoted per country.

---

See every bag in stock, or ask about a piece on WhatsApp +44 7704 870249.

Read next: where to buy in London

London · November 2026← Back to Journal

Available now from this guide

Hermès Kelly Pochette in Blue Izmir Shiny Niloticus Crocodile Palladium (PHW) hardware

Hermès

Hermès Kelly Pochette Blue Izmir Shiny Niloticus Crocodile PHW

£30,300

Hermès Birkin 30 in Terre Cuite Ostrich Palladium (PHW) hardware

Hermès

Hermès Birkin 30 Terre Cuite Ostrich PHW

£22,600

Hermès Birkin 25 in Magnolia Togo Palladium (PHW) hardware

Hermès

Hermès Birkin 25 Magnolia Togo PHW

£16,300

Hermès Kelly 28 in Rouge Madame Palladium (PHW) hardware

Hermès

Hermès Kelly 28 Rouge Madame PHW

£20,900

Hermès Mini Kelly in Abricot Ostrich Gold (GHW) hardware

Hermès

Hermès Mini Kelly Abricot Ostrich GHW

£25,200

Hermès Birkin 30 in Gold Togo Gold (GHW) hardware

Hermès

Hermès Birkin 30 Gold Togo GHW

£20,400

Browse the current pieces.

Shop what this piece mentions

Before the website

New pieces are shown to our WhatsApp list the morning they arrive. Most are reserved before they reach these pages.

Join the list →